Before advertising a property, a salesperson must obtain the prior written consent of the vendor
A worked RES examination question on advertising and marketing, from our Paper 2 bank — with the rule it turns on, and why each of the four options is right or wrong.
The question
Eager to get the new listing in front of buyers over the weekend, she pauses over what she actually needs from the owner before a single advertisement goes out. A salesperson is keen to get a newly listed property in front of buyers quickly and wonders what she must have in hand from the owner before she puts out any advertisement for it.
Complete the sentence: before advertising the property, she must first obtain ______.
The answer, and why
Answer: B
The rule. Before advertising a property, a salesperson must obtain the prior written consent of the vendor. A verbal go-ahead, or the consent of neighbours or a Town Council, is not enough.
Why B is correct. The prior written consent of the vendor is what she must have in hand before placing any advertisement.
The other options.
- A requires the neighbours' consent, which is irrelevant.
- C requires the Town Council's approval, which is not the advertising requirement.
- D accepts verbal consent to be confirmed later. It must be written and prior.
Exam note. Written vendor consent, before advertising. A verbal nod is not enough.
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