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A salesperson cannot simply put one up, and the URA does not vet advertising wording

A worked RES examination question on advertising and marketing, from our Paper 2 bank — with the rule it turns on, and why each of the four options is right or wrong.

Paper 2Lesson 2Advertising and marketingFree — no sign-up

The question

A salesperson plans to put up an outdoor advertising signboard on a commercial building's frontage to promote a project. She is unsure whether she may simply display it or whether some authority must license it first.

Which statement is correct?

  1. A. She must get a Building and Construction Authority licence for the signboard.
  2. B. She may display it freely, an agent being entitled to advertise a project outdoors.
  3. C. She needs approval only from her own estate agent for the signboard's content.
  4. D. She must have the URA vet and approve the wording before the signboard goes up.

The answer, and why

Answer: A

The rule. Outdoor advertising signs and signboards are regulated by the Building and Construction Authority, which requires a licence for their display. A salesperson cannot simply put one up, and the URA does not vet advertising wording.

Why A is correct. To display the outdoor signboard she must obtain a licence from the Building and Construction Authority, which regulates such signs.

The other options.

  • B treats outdoor advertising as freely available. A BCA licence is required.
  • C requires only her estate agent's approval. The regulator is the BCA, not the agency.
  • D sends the wording to the URA for vetting. The URA does not vet advertisement content.

Exam note. Outdoor advertising signboards need a BCA licence. The agency's say-so is not enough, and the URA does not approve the wording.

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