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Paper 2 · Lesson 1 — Regulatory Framework, Registration, CPD and Professional Conduct

Advertising marketing

Advertising consent/price/particulars/removal, CEA-logo misuse, testimonial consent.

1 questionAnswers & explanations includedFree — no sign-up

Question 1

Agent Nora places a property advertisement. She has the owner's spoken go-ahead but nothing in writing, advertises at a price $50,000 below what the owner instructed to draw calls, and leaves the listing live for two weeks after the unit is leased. Her classified newspaper advertisement omits her licence and registration numbers.

Consider the following statements.

  1. (i) Nora needed the owner's prior written agreement before she placed the advertisement.
  2. (ii) Nora's advertised price must match the price the owner instructed.
  3. (iii) Nora's classified newspaper advertisement may omit the licence and registration numbers, but must still show the registered name and a contact number.
  4. (iv) Now the unit is leased, Nora must take the advertisement down rather than leave it live to market other units.
  1. A. (i), (ii) and (iii) only
  2. B. (i) and (iii) only
  3. C. (ii) and (iii) only
  4. D. (i), (ii), (iii) and (iv)
Show the answer and full explanation

Answer: D

The rule. A property advertisement requires the owner's prior written agreement; the advertised price must match the price the owner instructed; and a classified newspaper advertisement, though it may omit the licence and registration numbers, must still show the registered name and a contact number. An advertisement must be taken down once the property is gone.

Why D is correct. All four are correct: (i) the prior written agreement; (ii) the matching price; (iii) the classified-advertisement particulars; and (iv) that the listing must be removed, not left live to market other units, once the unit is leased.

The other options.

  • A drops (iv), taking the listing down after the let.
  • B drops (ii) and (iv), the matching-price rule and the take-down duty.
  • C drops (i) and (iv), the written-agreement requirement and the take-down duty.

Exam note. Written go-ahead first, advertise at the instructed price, and take the listing down once the property is gone.

An advertisement must be taken down once the property is gone →

Practise it under exam conditions

Single questions test whether you know a rule. The paper tests whether you can find it in a scenario, at speed, with three plausible alternatives in the way. Start with the free 20-question half-paper.

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